LIFE IS LIKE A HORSE RACE by Al Ries & Jack Trout

LIFE IS LIKE A HORSE RACE

There are 13 Horses to ride, listed from the worst horse to ride to the best one. When the odds are quoted, it is not the payoffs which are being quoted. Rather, it is your chances of winning big, your chances of becoming “successful” on your own, which are being quoted.

A. The Long Shots (Bad Horses)

13. The Hard-Work Horse : 100 to 1

12. The IQ Horse : 75 to 1

11. The Education Horse : 50 to 1

1. The Medium Shots (Good Horses)

10. The Company Horse : 25 to 1

9. The Creativity Horse : 20 to 1

8. The Hobby Horse : 15 to 1

7. The Publicity Horse : 10 to 1

1. The Short Shots (Great Horses)

6. The Product Horse : 7 to 1

5. The Idea Horse : 6 to1

4. The Other-Person Horse : 5 to1

3. The Partner Horse : 4 to 1

2. The Spouse Horse : 3 to 1

1. The Family Horse : 2 to 1

untuk tiap jenis kuda akan dibahas nantinya…..

~ oleh abosaja pada November 20, 2008.