LIFE IS LIKE A HORSE RACE (lanjutan 2)
THE MEDIUM SHOTS
What differentiates a medium shot from a long shot ?
The long shots are based on finding something inside yourself. The medium shots are also based on using something inside yourself, but with a difference. You have to connect that concept with others.
The Company Horse : 25 to 1
Most people think this is the horse to ride. A college-graduate-to- be would interview with a number of big companies on campus, hopefully getting a number of job offers. Normally he would pick the biggest company or the highest starting salary, preferably both. Once that decision was made, he was set for the rest of his life. It was ever upward and onward, with the CEO prize a reasonable possibility. It is not true
To sum up, the Company Horse is the most popular horse to ride. Each year, millions of college graduates flock to interview with the corporate recruiters. ” The bigger, the better ” seems to be the rule when deciding which job offer to take. However, to succeed you have to have the foresight to be an Early Bird, the stomach to be a Politician, the fortitude to be a Flasher, or the luck to be a Hero or a White Knight!
The Creativity Horse : 20 to 1
It is not necessary that if are creative and talented, you will become successful. To be a creative star, you need more than talent. You need recognition. If you are an artist, you need a gallery to recognize your ability. If you are a writer, you need a publisher. If you are a musician, you need a record company. In short, you need recognition from someone else who can make you successful. You need a horse to ride. Creative talents also have to learn to listen to their audiences. They have to adapt to what people want them to be, rather than vice versa.
The Hobby Horse : 15 to 1
It’s amazing how, many successful businesses have evolved out of avocations or hobbies. One of the factors that comes into play is confidence. When you like to do something, you tend to do a lot of it. The more you do it, the better you get at it and the more confidence you develop.
The Publicity Horse : 10 to 1
It’s a fact of corporate life, especially in big corporations, that visibility counts for more than ability. It’s nice to have both, but if you have to take one or the other, take visibility. You can ride the Publicity Horse to the top because 90% of the people are not independent thinkers. The Publicity Horse is powerful, but it also works in reverse. Negative publicity can destroy a product, a company or a person. Nor is it the volume of publicity that counts. What you should strive for is to generate one powerful positive story that you can repeat over and over again.
To ride the Publicity Horse well, you have to learn how to “play the press”. You can’t be too aggressive and you can’t be too bashful. As a general rule, don’t call them. Let them call you. And to give yourself a chance to make the publicity big time, you have to be slightly outrageous. It’s the offbeat, shocking or controversial idea that will get the attention of the media.
